The 29th edition of the Hyères Festival, the International Festival of Fashion and Photography held annually in Villa Noailles on the French Riviera, has picked Japanese-born designer Kenta Matsushige for the Grand Prix. With selected pieces from his “Hinabi” collection, The Paris-based impressed judges with his clean cotton shirt dresses and oversize coats in gray shades. Inspired by Yohji Yamamoto and Tadao Ando — presumably in the ecru color and simplicity of the architect's preoccupation with concrete, Kenta Matsushige spoke of the balance between the natural and the urban, specifically between hinabi (rustic beauty) and miyabi (urban beauty).

The grand prize is valued at 15,000 euros, on top of a possible collaboration with Chanel's famed ateliers. The house has joined this year's festival partners, committing to the festival for three years, joining Chloé in monetary support.

The competition was juried by Humberto Leon and Carol Lim of Opening Ceremony and Kenzo, as well as Chloe Sevigny, Spike Jonze, and Eric Wilson, InStyle fashion director. Previously winners include Viktor & Rolf, Henrik Vibskov, Gaspard Yurkievich, Felipe Oliveira Baptista, and Christian Wijnants.

The finalists' work will remain on view through May 25, 2014.